More on Marketing Structure/The 5C's

      Besides the 4P's of Marketing that I wrote on earlier there are the 5C's of Marketing that I like to touch on now.  The first is the Customer/pretty self-explanatory-when a firm has a customer-centric focus! Second is the Company or firm itself-the culture internally and externally of the entity!  Third is the Context from the 5C's. That being how is the commerce in society and generally how are the people(employees) besides the suppliers that the firm does business with!  The fourth C are the companies Collaborators.  These are strictly entities the firm works with like all 3rd party vendors and suppliers or those facilitating COGS or cost of goods sold!  The 5th C are competitors-Well enough to say; the firm in question who they compete with for market share!

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