JR's Retail Tactics & Strategy

 The first of STP is Segmentation. Segmentation sounds like a bad word but not really in Marketing.  This is basically when the marketing strategist puts together people of similar interests together in a specific group.  This allows the firm to set parameters to address key aspects of the segment!  The second STP is Targeting which follows naturally from segmenting core groups and then with targeting, the firm tailors with promotion and funds for manufacture a named customer group!  The 3rd STP we call Positioning.  This would be how the perceived or actual benefit or status is seen for a product or service in the marketplace by buyers considering purchasing!

      Besides the 4P's of Marketing that I wrote on earlier there are the 5C's of Marketing that I like to touch on now.  The first is the Customer/pretty self-explanatory-when a firm has a customer-centric focus! Second is the Company or firm itself-the culture internally and externally of the entity!  Third is the Context from the 5C's. That being how is the commerce in society and generally how are the people(employees) besides the suppliers that the firm does business with!  The fourth C are the companies Collaborators.  These are strictly entities the firm works with like all 3rd party vendors and suppliers or those facilitating COGS or cost of goods sold!  The 5th C are competitors-Well enough to say; the firm in question who they compete with for market share!