The (four)4 Ps of Marketing | No. 2

      The price P in the marketing mix it is said is very difficult to ascertain.  Mostly the business will start out with markup percentage they seek to achieve.  From using price booklets to printed suggested retail prices labeled on the outside of shipped boxes of a straight item.

     Other ways as mentioned by Sorger in Marketing Analytics/Strategic Models and Metrics, can be found in chapter 8 of his heady book on the topics of ways to use price marketing tactics. (c)John M Rego


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