JR's Retail Tactics & Strategy

 Close to the late fifties say 1957, in academia and practice, Marketing becomes not only sales & advertising but also entails creating value and exchange with consumers and society.

Ah the promotion function in the Marketing mix.  As capitalism in the world flourishes business needs to communicate with their customers!  I would say from word of mouth in ancient times, to today's digitized messaging; to really advertise goods & services the world has come a long way. (r)John M Rego

Just came across a great app from the Microsoft store titled Sharpr3D (We’re for $38 a month you can do product design and development. On-line with Mathcad you can get for $700 or $800/yr. a powerhouse of a calculator for engineering, mathematics, business, etc. For an example of the Marketing product function the Sharpr3D hits it. (r)John M Rego

      The price P in the marketing mix it is said is very difficult to ascertain.  Mostly the business will start out with markup percentage they seek to achieve.  From using price booklets to printed suggested retail prices labeled on the outside of shipped boxes of a straight item.      Other ways as mentioned by Sorger in Marketing Analytics/Strategic Models and Metrics, can be found in chapter 8 of his heady book on the topics of ways to use price marketing tactics. (c)John M Rego

 Place-LOCATION, LOCATION, LOCATION         When it comes to the place function of Marketing it is very evident location is paramount. The majority of large companies have a 360 degree or omnibus configurations especially in retail. In  other words, on-line sales complement the selling that goes on in brick-and-mortar places. (c)John M Rego